GK Software is an SaaS Company that focuses on offering technology and softwares to primarily retail clients. After the design on the Curbside Pickup App we got the product approved and handed off the teams developers.View Prototype Here
The sales team at GK were looking to develop a Curbside Pickup software to pitch to clients. They had already ideated and designed rough wireframes of the product. They assigned my colleague and I to design the user flow and UI.
The high-level objectives to meet our projects goals were:
1. Conduct a competitor analysis.
2. Map out the user journey to identify the MVP & test.
3. Iterate & complete the prototype to prepare for developer handover.
There are a few other Curbside Pickup App's on the market and we wanted to understand what features they offered and how much competition GK had.
Identified pain points:
We carefully wrote out 20 user stories and identified the MVP (minimum viable product). With our research insights considered and user stories complete, we decided to keep the flow very simple within the app focusing on the main goal which is to schedule Curbside Pickup and stay updated during the process.
After creating greyscale wireframes and testing the flow, we finally got to the finished product.
Always make sure the client is willing to do extensive UX Research.
Communicate with developer through the whole project lifecycle